SEO - Search Engine Optimization
Having a web site alone does not make a business. Over 80% of a web site's traffic comes from search engines. SEO is an important part of your marketing strategy and is a long range investment. You will not get top rankings over night, but you have to start with the right web site and the best up-to-date optimizations. It can take from 6 months up to one year to get your site listed with search engines once it's registered. Optimizing your site properly, keeping it up to date and longevity of your site all are crucial to your ranking.

Statistics are part of many hosting plans (and all hosting plans offered with Digital WebZone). Stats are automatically calculated for each page within your web site. Some of the statistics may include:

* Monthly Hits
* Daily Hits
* Hourly Hits
* Ranking of your site pages viewed
* Ranking of entry pages
* Ranking of exit pages
* Top hosts of visitors
* Top referral pages
* Top search strings used
* Ranking of Countries viewing your site

Why Are Statistics Important and How Can They Help Me?

Statistics help you in many ways. With regular review of your stats and maintenance of your web site you can update the content, keywords, and other important page tags that allow search engines to find your site. Basing your updates on the keywords used to search for your site and knowing what other sites interest your viewers with the entry page stats you can really fine tune your site to stay on top!

Having a web site should be just a part of your marketing plan. By reviewing the types of pages your viewers enter from, the country they are in, the words used in search engines to find your pages and other statistics, you can pinpoint your target audience more effectively. If you also use the media to promote your business, the hourly hit stats can give you an idea of what times would be best for airing an advertisement as well as let you know if your advertising dollars are being well spent by monitoring the hits directly afterwards. By knowing what other pages and what words are used to search for your site, you also can decide with more accuracy which publications will best get the word out for those interested in what you have to offer.